Ford Explorer Virtual Test Drive

While at Imagination I had the pleasure of working on the Virtual Test Drive experience as part of the launch of the Ford Explorer.

The Ford Virtual Test Drive Experience was made using Unreal Engine 5.1 and was available on the web via pixel streaming.

The experience involved the user choosing an environment to drive through, the colour of the car and a music track before setting off on a roughly 3 minute long on rails driving experience. The user could switch between 3 camera modes: an orbiting exterior camera, a driver's view interior camera and a directed cinematic mode. Around 1/3rd of the way into each environment there was also a moment the user could choose between two paths that the car would take.

My role on the project was mainly to create the 3 environments that the user drives through. These were a desert canyon, a forest trail and a snowy mountain pass. I also set all the cameras and sequences for the cinematic mode.